Veterinary Industry Summary: February 11–17, 2024


Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

February 11–17, 2024


A new industry-wide survey is shining a light on the adoption of — and attitude toward — artificial intelligence (AI) in veterinary practices.

Conducted by Digitail and the American Animal Hospital Association, the survey included the perspectives of nearly 4,000 veterinary professionals.

Key takeaways from the survey include:

  • 39.2% of respondents reported that they are currently using AI tools in their practices.
  • Nearly 70% of those respondents currently using AI tools use them daily or weekly.
  • Most respondents currently using AI in practice are using it for imaging and radiology or administrative tasks.
  • More than half of respondents believe that AI may give their hospital a competitive advantage.
  • Nearly 68% of respondents believe that adopting AI could help them see more patients and increase revenue.

As many practices aim to increase visits and improve efficiency, could AI be just what the doctor ordered?

Check out the
Veterinary Industry Tracker for daily stats.

Revenue per Practice

A bar graph showing revenue per practice for last week, compared to the previous year.



Revenue YoY (Last Week)
Visits YoY (Last Week)



Year-over-year revenue and visits fell last week, with revenue dropping to 1.4% from 3.1% the previous week, and visits tumbling to -3.9% from -2.6% the week prior.

Months of Parasiticide Protection Dispensed


Heartworm YoY
Flea/Tick YoY


Service vs Product Revenue Breakdown


Services YoY
Products YoY



Last week, year-over-year parasiticide protection dropped, with heartworm at -9.6% and flea/tick at -8.9%, compared to -5.4% and -3.2% respectively. While still in the positive, revenue from services fell from 4.2% the week prior to 3.0% last week. Revenue from products also declined, falling to -3.6% from -0.7% the previous week.

Growth in Revenue and Visits

A line graph showing revenue and visits per practice, for a 14 day rolling period.



Revenue YoY (Last 12 Months)
Visits YoY (Last 12 Months)



The rolling 14-day trendline shows revenue and visits leveling off after rebounding over the past month from yearlong lows.

Revenue Growth by State

A U.S. map, using color shades to show revenue growth by state.


Patient Demographics


Revenue per Practice
(Last 12 Months)
Visits per Practice
(Last 12 Months)



As the only state to see positive growth in year-over-year visits at 1.1%, North Carolina also saw the most year-over-year revenue growth last week at 9.5%, with Massachusetts trailing closely behind at 8.6%.

*Numbers are subject to change based on data availability and PIMS adjustments.

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The Premium Veterinary Industry Tracker lets you drill into revenue categories, visit types, date ranges, states, and more.




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