Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

September 7-13, 2025

The U.S. Department of Agriculture (USDA) has announced a Rural Veterinary Action Plan (RVAP) aimed at bolstering the veterinary workforce in rural and underserved agricultural areas and improving veterinary staffing at USDA agencies.

USDA data show that nearly every U.S. state now has at least one rural or livestock-producing region experiencing a veterinary shortage. And, the federal workforce has had longstanding challenges filling rural posts, export-certification roles, and inspection positions.

The RVAP includes five key actions to help address these problems:

• Enhance and streamline veterinary grant programs — This includes expanding and simplifying access to grants, such as the Veterinary Services Grant Program and the Veterinary Medicine Loan Repayment Program.
• Analyze rural veterinary shortages to better understand the need — USDA will partner with the Economic Research Service to study how shortages develop, with an eye toward better forecasting shortage “hotspots” before veterinarians retire or relocate.
• Recruit and retain USDA veterinarians — USDA wants to make federal jobs more attractive by exploring special pay rates, increased tuition reimbursement, recruitment bonuses, and other incentives.
• Catalog federal resources available for veterinarians who start practices — USDA plans to better publicize and connect veterinarians and veterinary students to USDA rural-development programs — like business loan guarantees and community facility grants — that could support starting or expanding rural clinics.
• Work with stakeholders to understand barriers and increase rural recruitment — USDA is planning listening sessions through early October to gather stakeholder — including veterinary colleges and local communities — input on real-world barriers and promising solutions.

“With these new investments in scholarships and pay incentives, USDA is not only strengthening our animal food production system but also listening to producers and veterinarians across the country to ensure our programs meet real-world needs,” U.S. Secretary of Agriculture Brooke Rollins said in the agency’s recent press conference. “Together, we will keep America’s food supply strong, safe, and secure.”

 

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+1.5% Revenue YoY (Last Week)

-3.3% Visits YoY (Last Week)

 

Last week, veterinary industry revenue was up 1.5% year over year, a slight increase from the previous week’s 1.2%, while year-over-year visits fell from -2.6% to -3.3%.

 

-8.5% Heartworm YoY

-6.1% Flea/Tick YoY

 

 

+2.9% Services YoY

-2.9% Products YoY

 

While parasiticide purchases remained in negative territory last week, they improved slightly compared to the week prior. Year-over-year heartworm was -8.5%, and flea/tick was -6.1%, changes from the previous week’s respective -8.7% and -7.2%. Year-over-year service revenue climbed from 2.4% to 2.9%, while product revenue fell from -2.4% to -2.9%.

 

 

+2.1% Revenue YoY (Last 12 Months)

-3.0% Visits YoY (Last 12 Months)

 

The rolling 14-day trendline showed revenue and visits remaining steady for the past month.

 

 

6,320 Practices

2.2M Revenue per Practice (Last 12 Months)

10.1K Visits per Practice (Last 12 Months)

 

Maine and Connecticut once again saw the highest year-over-year revenue growth last week at 6.2% each. Oregon was the only state to see growth in year-over-year visits at 0.2%, while Washington experienced a smaller decline than the remaining states at -0.9%.

*Numbers are subject to change based on data availability and PIMS adjustments.

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