Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

October 19-25, 2025

A new study has assessed how pet owners perceive and access veterinary care, and how those perceptions drive their decisions.

Published in Frontiers in Veterinary Science, the survey included 1,177 U.S. adults representative of the U.S. population in terms of sex, age, region, education, and income level. Key findings include:

• Most respondents defined “access to care” in terms of provider availability (78.2%), ease of communication (77.8%), and affordability (74.7%).
• More than half (54.7%) of pet-owning care-seekers reported distrusting their veterinarians, and 36.8% reported being dissatisfied with their veterinarian’s interactions with them, despite being satisfied with their pet’s care.
• Most pet owners believed that veterinary technicians (66.7%) and mid-level practitioners (65.1%) could provide quality care equivalent to a veterinarian and preferred to seek care from them rather than forego it.
• Demographics mattered: Respondents under 45, with no advanced degree, or earning under $100K annually were more favorable toward alternative providers and non-traditional care models.

The study revealed that access barriers affect pet-owner trust, satisfaction, and care-seeking behavior. To help build trust and improve access to care, many veterinary practices are re-examining the client experience, how they leverage staff, and their service delivery models.

 

Check out the Veterinary Industry Tracker for daily stats.

 

 

+0.8% Revenue YoY (Last Week)

-3.4% Visits YoY (Last Week)

 

Year-over-year veterinary industry revenue was flat last week at 0.8%, a fall from the previous week’s 1.4%. Visits also declined, dropping from -3.1% to -3.4%.

 

-8.6% Heartworm YoY

-5.4% Flea/Tick YoY

 

 

+2.2% Services YoY

-2.7% Products YoY

 

Parasiticide purchases continued to fall last week. Year-over-year, heartworm was -8.6%, and flea/tick was -5.4%, changes from the previous week’s respective -7.3% and -3.4%. At 2.2% year over year, service revenue fell slightly compared to the previous week’s 2.4%, and product revenue dropped from -1.8% to -2.7%.

 

 

+2.3% Revenue YoY (Last 12 Months)

-2.8% Visits YoY (Last 12 Months)

 

The rolling 14-day trendline revealed declining revenue and visits since early October.

 

 

6,427 Practices

2.2M Revenue per Practice (Last 12 Months)

10.0K Visits per Practice (Last 12 Months)

 

Maine enjoyed the most year-over-year revenue growth again last week, coming in at 6.8%, while Connecticut was a distant second at 5.1%. Once again, Oregon was the only state to see positive growth in year-over-year visits at 0.3%. Four states — Minnesota, Iowa, Colorado, and Idaho — tied for second place at -1.2% each.

*Numbers are subject to change based on data availability and PIMS adjustments.

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