Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

May 11-17, 2025

As we approach the midpoint of 2025, year-over-year veterinary revenue and visits continue a downward trend. One way practices can combat these declines is to create exceptional client experiences.

Today’s pet owners want more from their veterinary teams. They want seamless, personalized experiences. One weak link in the process can ruin an otherwise good experience and negatively affect client loyalty and a veterinary practice’s reputation.

To elevate the client journey, practices can:

• Make every step easy. Clients can interact with practices in many ways, from calling the front desk to visiting the website to walking in the front door. Whether they’re booking or changing an appointment, receiving a reminder, being notified of diagnostic results, checking in or out with their pet, asking follow-up questions, filling a prescription, or receiving treatment recommendations, are they experiencing bottlenecks or impersonal parts of the process that might leave a sour taste in their mouth? Practices should look closely at every step clients can take with their practice and adjust anything that might be inconvenient or impersonal.
• Offer a spectrum of care. No two clients are the same, and the care practices offer should be as diverse as their clients’ needs. Practices should offer preventive care plans at various levels, covering services from exams and vaccines to diagnostic tests and dental cleanings. For practices that don’t want to manage the care plans themselves, there are options to outsource them.
• Proactively provide credible information. Clients trust their veterinary teams. Practices should create a digital pet health library or blog and publish pet health articles and client education videos that can be shared with clients whose pets have recently been diagnosed with certain conditions. These can also be shared on social media and in the practice’s e-newsletters.
• Remove barriers to communication. Ask clients how they prefer to communicate — text, chat, email, or phone — and communicate with them using that method. Practices can use a client engagement tool specifically designed for veterinary medicine to make client communication easy.

Pet owners want easy access to their veterinarian and convenient options for taking care of their pet’s health. Covering those bases is the first step to improving client loyalty, as well as practice revenue and visits.

 

Check out the Veterinary Industry Tracker for daily stats.

 

 

-0.2% Revenue YoY (Last Week)

-4.8% Visits YoY (Last Week)

 

Year-over-year veterinary industry revenue fell into negative territory last week, dropping from 0.3% to -0.2%. Visits declined from -4.7% to -4.8%.

 

-7.7% Heartworm YoY

-7.5% Flea/Tick YoY

 

 

+1.1% Services YoY

-4.0% Products YoY

 

Year-over-year parasiticide purchases remained in the negative last week. Heartworm was -7.7% and flea/tick was -7.5%, declines from the previous week’s respective -5.6% and -6.0%. While year-over-year service revenue remained positive at 1.1%, it fell slightly compared to 1.3% the week prior. Product revenue also dropped, falling from -3.0% the previous week to -4.0% last week.

 

 

+2.3% Revenue YoY (Last 12 Months)

-2.8% Visits YoY (Last 12 Months)

 

The rolling 14-day trendline showed revenue and visits leveling off slightly over the past month.

 

 

5,966 Practices

2.2M Revenue per Practice (Last 12 Months)

10.2K Visits per Practice (Last 12 Months)

 

Maryland and Maine enjoyed the highest year-over-year revenue growth last week at 5.4% and 5.3% respectively. Once again, no states saw growth in year-over-year visits, but Iowa and Oregon experienced the smallest declines at 0.3% each.

*Numbers are subject to change based on data availability and PIMS adjustments.

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