Veterinary Industry Summary: February 18–24, 2024


Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

February 18–24, 2024


Veterinary pricing has been a hot industry topic for some time now, and a new Veterinary Hospital Managers Association (VHMA) survey has provided insights into how practices are approaching their price setting.

Some survey highlights include:

  • 40% of respondents increased prices by 7% to 10% in 2023, while 36% increased prices by 4% to 6% last year.
  • 66% of respondents will increase prices on shopped and non-shopped services in 2024, while only 2% plan to maintain their 2023 prices this year.
  • Only 11% of respondents do not currently have an online pharmacy and are not interested in adding one.
  • 62% of respondents charge more for products sold in the practice compared to the same products sold in their online pharmacy.
  • 42% of respondents do not plan to change the prices of products in their online pharmacy in 2024.
  • 38% of respondents said their clients were more concerned about the cost of veterinary care than they were a year ago.

Check out the Veterinary Industry Tracker for daily stats.

Revenue per Practice

A bar graph showing revenue per practice for last week, compared to the previous year.



Revenue YoY (Last Week)
Visits YoY (Last Week)



Year-over-year revenue and visits improved last week. Revenue climbed to 4.1% from 1.4% the previous week, and, while visits were still in negative territory, they jumped to -1.5% from -3.9% the week prior.

Months of Parasiticide Protection Dispensed


Heartworm YoY
Flea/Tick YoY


Service vs Product Revenue Breakdown


Services YoY
Products YoY



Parasiticide protection also improved slightly last week. Year-over-year heartworm increased to -7.8% from -9.6%, and flea/tick improved to -6.3% from -8.9% the previous week. Revenue from services and products also moved in the right direction compared to the week prior, with services revenue improving to 5.8% from 3.0% and products revenue increasing from -3.6% to -1.2%.

Growth in Revenue and Visits

A line graph showing revenue and visits per practice, for a 14 day rolling period.



Revenue YoY (Last 12 Months)
Visits YoY (Last 12 Months)



The rolling 14-day trendline shows revenue and visits dropping since early February rebounds.

Revenue Growth by State

A U.S. map, using color shades to show revenue growth by state.


Patient Demographics


Revenue per Practice
(Last 12 Months)
Visits per Practice
(Last 12 Months)



North Carolina was once again the only state to see positive growth in year-over-year visits last week at 1.2%. The state also experienced the highest year-over-year revenue growth at 9.8%.

*Numbers are subject to change based on data availability and PIMS adjustments.

Need additional stats? You got it.

The Premium Veterinary Industry Tracker lets you drill into revenue categories, visit types, date ranges, states, and more.




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