Veterinary Industry Summary: December 31, 2023–January 6, 2024


Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

December 31, 2023–January 6, 2024


The new year started with a bang in California, where Assembly Bill 1399, a law that allows veterinarians to prescribe medications virtually, officially went into effect on January 1, 2024. Before January 1, veterinarians in California were legally able to conduct telehealth visits and recommend care, but they were unable to prescribe medications.

Telehealth provider Airvet claimed to be the first company to make a fully VCPR-compliant remote diagnosis and corresponding written prescription in the state. The company’s chief veterinary officer, Dr. Jeff Werber, was on call on New Year’s Eve and conducted the visit.

Proponents of AB1399 believe the new law will improve access to care in California and help pet parents in rural areas as well as those areas affected by veterinary staffing shortages.

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Check out the Veterinary Industry Tracker for daily stats.

Revenue per Practice

A bar graph showing revenue per practice for last week, compared to the previous year.



Revenue YoY (Last Week)
Visits YoY (Last Week)


After filtering out data from the January 1 holiday, year-over-year revenue and visits improved last week to 8.4% and 5.0% respectively.

Months of Parasiticide Protection Dispensed


Heartworm YoY
Flea/Tick YoY


Service vs Product Revenue Breakdown


Services YoY
Products YoY



Year-over-year parasiticide protection remained in negative territory last week, with heartworm protection at -5.5% and flea/tick protection at -3.1%. Meanwhile, revenue from services improved to 9.8% from 4.9% the previous week and revenue from products was up 4.3% from 1.2% the week prior.

Growth in Revenue and Visits

A line graph showing revenue and visits per practice, for a 14 day rolling period.



Revenue YoY (Last 12 Months)
Visits YoY (Last 12 Months)



The rolling 14-day trendline shows year-over-year revenue and visits declining slightly since mid-November.

Revenue Growth by State

A U.S. map, using color shades to show revenue growth by state.


Patient Demographics


Revenue per Practice
(Last 12 Months)
Visits per Practice
(Last 12 Months)



Last week, North Carolina continued to dominate in year-over-year revenue growth at 10.7%, while West Virginia enjoyed the highest growth in year-over-year visits at 2.6%.


For daily state-specific stats, see the Premium Veterinary Industry Tracker at

*Numbers are subject to change based on data availability and PIMS adjustments.

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The Premium Veterinary Industry Tracker lets you drill into revenue categories, visit types, date ranges, states, and more.




Articles by Year

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