Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

April 27-May 3, 2025

For many years, cats have been the “red-headed stepchild” of veterinary medicine, falling behind dogs in pet ownership, veterinary visits, and other key metrics. But a new, first-of-its-kind report from the CATalyst Council has revealed that cats might be the industry’s new favorite child, with feline visits growing while canine visits continue to decline.

According to the first 2025 CATalyst Feline Market Insights Report:

• Feline year-over-year veterinary visits grew in 2023 and 2024, while overall veterinary visits declined.
• Cats represent a growing percentage of the pet population in U.S. households.
• Current conditions in the U.S., including the return-to-office movement and denser urban living, seem to favor cat ownership.
• There are opportunities to address unmet needs in feline care.
• Many companies are prioritizing investments in the feline care and retail spaces.

The CATalyst Feline Market Insights Report will be released quarterly. Each report will be available in its entirety to CATalyst Council sponsors, but the Council will release key takeaways to the public.

Check out the Veterinary Industry Tracker for daily stats.

 

 

+0.0% Revenue YoY (Last Week)

-4.4% Visits YoY (Last Week)

 

Year-over-year veterinary industry revenue dropped slightly to 0.0% (down from 0.2% the week prior), and visits rose to -4.4% (up from -4.9% the previous week).

 

-8.6% Heartworm YoY

-8.0% Flea/Tick YoY

 

 

+1.3% Services YoY

-3.6% Products YoY

 

Year-over-year parasiticide purchases remained in negative territory, dropping substantially compared to the previous week. Heartworm fell from -7.8% to -8.6%, and flea/tick dropped from -5.8% to -8.0%. Revenue from services was 1.3%, a slight decline from the prior week’s 1.4%, and product revenue fell slightly to -3.6%, compared to 3.5% the week prior.

 

 

+2.3% Revenue YoY (Last 12 Months)

-2.8% Visits YoY (Last 12 Months)

 

The rolling 14-day trendline showed slight declines in revenue and visits since early May.

 

 

5,904 Practices

2.2M Revenue per Practice (Last 12 Months)

10.2K Visits per Practice (Last 12 Months)

 

Maryland and Maine tied for top place last week, with year-over-year revenue growth at 5.3%, and Massachusetts just behind at 5.2%. While no states experienced growth in year-over-year visits, Oregon leads the pack with the lowest decline at -0.3%.

*Numbers are subject to change based on data availability and PIMS adjustments.

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