Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA

October 12-18, 2025

Newly released data from the AVMA has revealed that, while pet ownership remains strong, the economic landscape for veterinary care is shifting, and veterinary practices must adapt.

According to the 2025 AVMA Pet Ownership and Demographics Sourcebook, veterinary services account for 32.4% of total household pet-related expenditures. Other key findings include:

• 83.4% of pet owners said they had a regular veterinarian or veterinary practice, but only 69.4% said they had visited a veterinary practice in 2024.
• 16.1% of dog owners and 28.0% of cat owners said they did not spend any money on veterinary care in the past year.
  • Of those, 35.1% of dog owners and 38.6% of cat owners said the main reason was that their pet did not get sick or injured.
  • The second most-cited (19.4%) reason dog owners didn’t go to the vet was that their dog didn’t need vaccines, while 16.4% of cat owners who didn’t go to the vet said that the cost of veterinary care was too high.

As cost sensitivity grows among some pet-owner segments, practices should revisit how they communicate the value of preventative care. Tailoring service and pricing tiers, offering flexible payment or wellness plan options, and proactively reaching newer or younger pet owners may help practices stay aligned with evolving owner economics and bridge gaps in preventative care.

 

Check out the Veterinary Industry Tracker for daily stats.

 

 

+1.4% Revenue YoY (Last Week)

-3.1% Visits YoY (Last Week)

 

Veterinary industry year-over-year revenue was 1.4% last week, a drop from the previous week’s 4.0%. Year-over-year visits also declined, falling from -1.1% the week prior to -3.1% last week.

 

-7.3% Heartworm YoY

-3.4% Flea/Tick YoY

 

 

+2.4% Services YoY

-1.8% Products YoY

 

Parasiticide purchases were down again last week. Year-over-year, heartworm was -7.3%, and flea/tick was -3.4%, changes from the previous week’s respective -4.6% and -1.3%. While year-over-year service revenue was 2.4%, it fell from 5.3% the week prior, and product revenue dropped from 0.1% to -1.8%.

 

 

+2.2% Revenue YoY (Last 12 Months)

-2.9% Visits YoY (Last 12 Months)

 

The rolling 14-day trendline showed revenue and visits declining slightly over the past two weeks.

 

 

6,412 Practices

2.2M Revenue per Practice (Last 12 Months)

10.0K Visits per Practice (Last 12 Months)

 

Last week, Maine and Connecticut once again experienced the highest year-over-year revenue growth at 6.8% and 6.4% respectively. Oregon was the only state to see growth in year-over-year visits at 0.2%, while Minnesota came in second place at -1.3%.

*Numbers are subject to change based on data availability and PIMS adjustments.

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