Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
November 1 – 7, 2026
Elanco just released a survey of 2,018 U.S. consumers(opens in new tab) [1] showing pet spending remains a priority despite inflation. 93% of pet owners maintained or increased pet spending over the last three months, and 93% plan to do the same in 2027. Only 7% would cut pet health costs under financial pressure, compared to 54% for dining out and entertainment.
The results also show that 63% of pet owners consider their pet’s well being more important than their own. Pet medication purchases have shifted, with 38% of pet owners moving outside the clinic in the past couple years.
However, even with more shopping options, a vet’s recommendation is the top reason pet owners switch medications, with discounts influencing only 3%. Elanco executive Bobby Modi noted, “Our October data reinforces what we see every day across the marketplace: pet health is not a discretionary luxury, but a deeply emotional, non-negotiable commitment.”
Check out the Veterinary Industry Tracker(opens in new tab) [2] for daily stats.
| 1.8% Revenue YoY (Last Week) |
-1.9% Visits YoY (Last Week) |
Industry revenue and visits decreased this week compared to the week prior, with revenue decreasing from 2.7% to 1.8%, and visits slightly dipping from -1.5% to -1.9%.
 -9.1%Heartworm YoY |
-6.7% Flea/Tick YoY |
 2.7%Services YoY |
-1.8% Products YoY |
Heartworm, services, and products all slightly dipped last week compared to the week prior. Heartworm decreased from -8.7% to -9.1%, services moved from 3.7% to 2.7%, and products decreased from -1.4% to -1.8%.
Meanwhile, flea/tick increased from -7.6% to -6.7% in the same time period.
| +3.4% Revenue YoY (Last 12 Months) |
-2.0% Visits YoY (Last 12 Months) |
The 12-month trendlines show revenue dipping and visits holding steady since the end of October.
| 6,346 Practices |
2.1M Revenue per practice (Last 12 months) |
9.6K Visits per practice (Last 12 months) |
Oregon holds its lead in revenue growth at 7.5%, with Wisconsin in second at 6.1%. Massachusetts and Maine are tied for third at 5.5%.
Oregon continues to be the only state with positive YoY visits, at 1.9%.
*Numbers are subject to change based on data availability and PIMS adjustments.
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| LEARN MORE »(opens in new tab) [3] |