Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
May 3-9, 2026
According to a Forbes article by Marshall Morris [1], the U.S. pet market is projected to reach $165 billion by 2026 and is experiencing a “K-shaped” split. Morris explains, “…the middle of the market is quietly disappearing. This is what economists call a K-shaped recovery — two groups moving in opposite directions simultaneously. One arm points up. The other points down.”
Pet ownership has fallen to 66% from 70% in 2021, while cumulative costs have surged 29% since 2019. This financial pressure means 42% of owners would go into debt from a $1,000 vet bill, driving a 3.5% rise in budget store-brand pet food. Meanwhile, premium loyalty remains high in “preventive” wellness, with subscription-based brands scaling at 19% annually.
Morris theorizes that as the middle market dwindles, brands may need to choose one arm of the K-shaped market to prioritize — either specific premium value or affordable and accessible products.
Check out the Veterinary Industry Tracker [2] for daily stats.
| 1.4% Revenue YoY (Last Week) |
-2.8% Visits YoY (Last Week) |
Year-over-year veterinary industry revenue saw a slight increase last week. Revenue was up to 1.4% from 1.2% the week prior, and visits increased to -2.8% from -3.6% in the same time period.
 -6.8%Heartworm YoY |
-4.3% Flea/Tick YoY |
 2.4%Services YoY |
-2.0% Products YoY |
Preventatives and products were up last week compared to the prior week, with heartworm climbing from -11.0% to -6.8% and flea/tick experiencing a boost from -8.9% to -4.3%.
Services took a slight dip from 2.7% to 2.4% in the same time period.
| +3.1% Revenue YoY (Last 12 Months) |
-2.3% Visits YoY (Last 12 Months) |
The rolling 14-day trendline shows revenue and visits tumbling since last month.
| 6,575 Practices |
2.1M Revenue per practice (Last 12 months) |
9.8K Visits per practice (Last 12 months) |
Maine holds the lead for year-over-year revenue at 5.8%, while Massachusetts and Oregon are tied for second place at 5.2%.
Oregon is once again the only state with positive year-over-year visits at 0.4%, with Nevada and Washington close behind at -0.7% and -0.8% respectively.
*Numbers are subject to change based on data availability and PIMS adjustments.
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