Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
May 24-30, 2026
FWD People has published The 2025 Trust Gap Study [1] exploring the relationship between pet owners and veterinarians. After surveying over 100 veterinarians and more than 150 pet owners, FWD People found that 79% of vets say pet owners are more likely to question their advice compared to a year ago.
The role of the veterinarian may be transitioning from authority to advisor and the study explores how this dynamic could affect a pet owner’s decision making.
The study also shows that 88% of pet owners still trust their vets — by combating misinformation, veterinarians can continue to strengthen this bond.
As the relationship between vet and client continues to evolve, more strategic opportunities are opening for pet healthcare providers. FWD People suggests that by equipping teams with resources, amplifying credible information online, and reinforcing trust can help vets continue to partner with pet owners in their patients’ care.
Check out the Veterinary Industry Tracker [2] for daily stats.
| 1.9% Revenue YoY (Last Week) |
-3.1% Visits YoY (Last Week) |
Year-over-year veterinary industry revenue and visits continued to steadily increase last week compared to the week prior. Revenue is up to 1.9% from 1.5%, and visits are up to -3.1% from -3.2%.
 -7.5%Heartworm YoY |
-2.7% Flea/Tick YoY |
 2.9%Services YoY |
-1.5% Products YoY |
Heartworm fell slightly last week, decreasing to -7.5% compared to -6.7% the prior week.
Flea/tick, services, and products all saw a slight uptick, with flea/tick moving from -2.8% to -2.7%, services going up from 2.4% to 2.9%, and products increasing from -1.6% to -1.5%.
| +3.1% Revenue YoY (Last 12 Months) |
-2.3% Visits YoY (Last 12 Months) |
The rolling 14-day trendline shows revenue and visits continuing to fall since April.
| 6,591 Practices |
2.2M Revenue per practice (Last 12 months) |
9.8K Visits per practice (Last 12 months) |
Maine continues to lead year-over-year revenue at 5.8%. Oregon is in second place at 5.3%, and Massachusetts is right behind at 5.2%.
Oregon leads year-over-year visits at 0.4%, with Washington and Iowa trailing at -0.7% and -0.8%, respectively.
*Numbers are subject to change based on data availability and PIMS adjustments.
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| LEARN MORE » [3] |