Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
January 11-17, 2026
A new white paper from Vetsource, Turning trends into opportunities [1], explores the ongoing trend of slowed revenue growth and declining visits in the veterinary landscape — and offers strategies to rebalance the price–value equation.
Based on 2025 transactional data from more than 6,400 practices, key findings include:
- Practices with high visit growth have the lowest average cost for a basic wellness visit ($250.39), while practices with very low visit growth have the highest cost ($274.22), a significant 9% difference.
- Preventative care and product purchases are declining, with wellness visits and product-only visits dropping by 3.8% and 6.2%, respectively.
- Practices with very low lapsing patients increased their DVM staff by 4% but saw a 2.70% decrease in daily appointments per DVM, suggesting that more appointment availability and personalized attention may improve client bonding.
The findings also revealed that practices that used a combination of Vetsource tools to improve the client experience and practice efficiencies — such as home delivery, Vet2Pet, and practice performance reports — demonstrated lower lapsing patient rates.
Download the white paper to explore the data and uncover opportunities for 2026 that focus on sustainable growth.
Check out the Veterinary Industry Tracker [2] for daily stats.
| 1.1% Revenue YoY (Last Week) |
-4.5% Visits YoY (Last Week) |
Veterinary industry revenue and visits settled last week, with revenue still positive at 1.1% but falling from 10.7% year over year. Meanwhile, year-over-year visits fell to -4.5% from 7.3% the week prior.
 -8.1%Heartworm YoY |
-1.4% Flea/Tick YoY |
 +2.1%Services YoY |
-3.0% Products YoY |
Year-over-year parasiticide purchases are back in the negative, with heartworm at -8.1% and flea/tick at -1.4% (down from 7.9% and 15.4% respectively). Service revenue also dipped from 11% the week prior to 2.1% last week, and product revenue fell from 9.7% to -3.0% during the same period.
| +2.5% Revenue YoY (Last 12 Months) |
-2.8% Visits YoY (Last 12 Months) |
The rolling 14-day trendline shows a return to similar numbers as the same time last year.
| 6,487 Practices |
2.2M Revenue per Practice (Last 12 Months) |
9.9K Visits per Practice (Last 12 Months) |
Connecticut and Maine continued to experience the highest year-over-year revenue growth at 6.6% and 6.0% respectively. Oregon also continues to remain the only state to see slight growth in year-over-year visits at 0.1%.
*Numbers are subject to change based on data availability and PIMS adjustments.
Need additional stats? You got it.
The Premium Veterinary Industry Tracker lets you drill into revenue categories, visit types, date ranges, states, and more.
| LEARN MORE » [3] |