Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
February 8-14, 2026
At VMX last month, John Volk, senior consultant and economic analyst at Brakke Consulting, shared findings from their recent survey [1]. 81% of veterinarians reported clients were more sensitive to costs in 2025, compared to 72% in 2024. More clients are also declining recommended care. Despite increasing price sensitivity and declining visits, veterinary practices saw modest revenue growth driven by rising prices. Volk stated, “I don’t expect price increases to fall to the level of core inflation, but I do think the market is telling veterinarians they can’t keep raising prices at the same pace.”
This conclusion is supported by data in the recent Vetsource white paper, Turning trends into opportunities: Insights to meet client expectations and build loyalty in 2026 [2]. Volk’s analysis was informed by sources including the Veterinary Industry Tracker, monthly surveys from the Veterinary Hospital Managers Association, and data from the American Veterinary Medical Association (AVMA).
Check out the Veterinary Industry Tracker [3] for daily stats.
| 5.8% Revenue YoY (Last Week) |
0.8% Visits YoY (Last Week) |
Year-over-year industry revenue and visits continued to rise last week, with revenue at 5.8%, up from 1.2% the prior week, and visits at 0.8%, up from -3.6% during the same period.
 -2.7%Heartworm YoY |
 +1.7%Flea/Tick YoY |
| +6.9% Services YoY |
+1.5% Products YoY |
Parasiticide purchases and service and product revenue remained on the upswing last week. Heartworm increased to -2.7% and flea/tick is now positive at 1.7% (up from -11.0% and -8.5% respectively). Service revenue rose to 6.9% from 2.3% the week prior, and product revenue increased to 1.5% from -3.4% during the same period.
| +2.5% Revenue YoY (Last 12 Months) |
-2.9% Visits YoY (Last 12 Months) |
The rolling 14-day trendline shows a jump in revenue and visits as we reach the midpoint of the month.
| 6,494 Practices |
2.1M Revenue per practice (Last 12 months) |
9.8K Visits per practice (Last 12 months) |
Connecticut holds its spot as the state with the highest year-over-year revenue at 6.8%. Maine and New Mexico have the second and third highest YoY revenue at 5.6% and 5.1% respectively. Oregon continues to lead year-over-year visits at -0.3%, with New Mexico close behind at -0.9%.
*Numbers are subject to change based on data availability and PIMS adjustments.
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