Stats from the Veterinary Industry Tracker powered by Vetsource and AVMA
August 30 – September 5, 2026
A new report from AAHA and Pawlicy Advisor(opens in new tab) [1] surveys veterinary professionals about the impact of pet insurance on patient outcomes and practice health.
Among the key findings:
- 86% of adjust their recommended treatment plans every week due to client cost concerns
- 85% see pet owners decline recommended care at price points of $1,000 or less
- 87% say pet insurance helps more clients say “yes” to more care, yet only 39% frequently talk about insurance with clients.
The report, which is in its third year, also notes(opens in new tab) [2] that “U.S. veterinary professionals now report 4.4 difficult financial conversations per week, up from 4 in last year’s survey.”
| 17.1% Revenue YoY (Last Week) |
13.5% Visits YoY (Last Week) |
Industry revenue and visits spiked compared to the week prior, due to the late Labor Day holiday. Revenue climbed from 0.3% to 17.1% and visits rose from -4.9% to 13.5%.
 6.2%Heartworm YoY |
8.5% Flea/Tick YoY |
| 18.3% Services YoY |
12.9% Products YoY |
Parasiticides, services, and products also all surged into the positive compared to the week prior. Heartworm jumped from -11% to 6.2%, flea/tick jumped from -9.9% to 8.5%, services rose from 1.9% to 18.3%, and products increased -5.5% to 12.9%.
| +3.7% Revenue YoY (Last 12 Months) |
-1.7% Visits YoY (Last 12 Months) |
The rolling 14-day trendline shows revenue and visits continuing to decline since mid-August.
| 6,445 Practices |
2.2M Revenue per practice (Last 12 months) |
9.7K Visits per practice (Last 12 months) |
Oregon continues to lead revenue growth at 7.3%, with Massachusetts in second at 6.2% and Colorado in third at 5.7%
Oregon also continues to lead visits as the only state with a positive number of 1.6%, while Iowa, Nevada, and Washington all tie for second place at -0.1%.
*Numbers are subject to change based on data availability and PIMS adjustments.
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| LEARN MORE »(opens in new tab) [3] |